Winmark Global Case Study Creating a Global C-Suite Online Community

Zapnito CEO and Co-founder, Charles Thiede interviews Winmark CEO and Co-founder, John Jeffcock.

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Here is what we discussed:

  • John's background and Winmark's mission and vision
  • The new normal following the time of COVID-19 restrictions
  • Why Winmark needed an online community
  • Winmark's opportunity to run global events digitally
  • Why Winmark chose Zapnito

John Jeffcock: "Flipping to digital has meant we can expand overnight, which has been a game changer."

Watch part two here.

Charles Thiede

CEO and Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.