Why your community needs a home: Customer Community Myth-Busting (part 1 of 4)

Part one of our Customer Community Myth-Busting webinar with HR SaaS company Sova Assessment. In this section, we discuss a common misconception among B2B SaaS organizations: that they already have a community.
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That community offering is a safe space where (the customer) isn't going to be bombarded with sales messages all the time.

-Claire Rahmatallah

Director of Marketing, Sova Assessment

In this webinar, we sat down with Claire Rahmatallah and Emma Foote of Sova Assessment with the aim of tackling some of the most common misconceptions regarding online communities. Sova successfully launched their own community with Zapnito last year; now that they've had time to see some results, we wanted to invite them back and learn more about their personal experience with activating the power of a brand community.

In this first part of the webinar, we tackle a common misconception among brands: that they already have a community and that building a branded community platform is not necessary. Sova had little experience with online communities before starting their own, but soon saw the benefits for themselves when they were able to bring customers and prospects together to access materials, resources and learning - "raising the bar of practice" and helping their customers "make better decisions about talent."

Included in this discussion:

  • How a community platform helps to drive meaningful engagement with the customer.
  • Why the community you speak to in your messaging isn't enough on its own.
  • Why social media is not conducive to a community.

If your community isn't delivering value, it's not really a community.

-Emma Foote

Director of Growth Marketing, Sova Assessment

This is the first of four parts of the webinar - take a look at the related content for this post to view the rest. If you'd like to learn more about the power of an owned community platform and what it could do for your brand, contact support@zapnito.com or book a discovery call.

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