What does it take to activate a community? Customer Community Myth-Busting (part 2 of 4)

In the second part of our Customer Community Myth-Busting webinar, we take a look at what it takes to activate your community - from taking a phased approach, to ensuring you offer value to your customers.

The community provides a really nice way to keep the conversation going.

-Claire Rahmatallah

Director of Marketing, Sova Assessment

Many brands have a community of customers waiting to be empowered to share their stories and connect with one another. Unfortunately, a great deal of these customers will be waiting for a long time - all because these brands feel that building a community is too difficult to be an efficient use of their time and budget.

In our Customer Community Myth-Busting webinar with Sova Assessment, we concluded that building a community isn't without its challenges - but by starting small and building out in phases, you can ensure that you offer value to your customers at every step of the process. Sova have first-hand experience of this, having used their own community to scale their onboarding process to suit the varying needs of their customers.

Topics covered included: 

  • Empowering your most active users to drive engagement
  • Why a phased approach to community building is so important
  • How communities facilitate lead nurturing.

Having a safe place where (customers) can learn and upskill their teams has been fantastic for us.

-Emma Foote

Director of Growth Marketing, Sova Assessment

This is the second part of the webinar - take a look at the related content for this post to view the rest. If you'd like to learn more about the power of an owned community platform and what it could do for your brand, contact support@zapnito.com or book a discovery call.