There is no such thing as B2B media

A brief video interview with Adam Smallman, Head of Content at Liberum Capital and former Head of Content at Informa and Managing Editor at Dow Jones.

Like Comment

Adam Smallman talks about how the consumption of media has changed dramatically and so there is no such thing as B2B media anymore. Has everyone caught up?

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.