The importance of collective intelligence: in conversation with John Jeffcock

Winmark Chief Executive, John Jeffcock and I recently discussed the value of collective intelligence, today's noisy, unreliable Internet and what the future holds for shared expertise.

Following our release of the Collective Intelligence eBook, Winmark Chief Executive, John Jeffcock and I dived into the topic in further detail. We discussed the concept of Collective Intelligence at large and the role of trusted networks of experts and engaged communities in returning to this purpose, with the conversation ranging from the original purpose of the Internet to the drawbacks of social media.