The importance of collective intelligence: in conversation with John Jeffcock

Winmark Chief Executive, John Jeffcock and I recently discussed the value of collective intelligence, today's noisy, unreliable Internet and what the future holds for shared expertise.

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Following our release of the Collective Intelligence eBook, Winmark Chief Executive, John Jeffcock and I dived into the topic in further detail. We discussed the concept of Collective Intelligence at large and the role of trusted networks of experts and engaged communities in returning to this purpose, with the conversation ranging from the original purpose of the Internet to the drawbacks of social media.

Charles Thiede

CEO and Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.