Expert Interviews
Knowledge Communities, Community Marketing, Customer Stories

John Jeffcock: Lessons learned in building a global online community for business leaders

Zapnito CEO and Co-founder, Charles Thiede interviews Winmark CEO and Co-founder, John Jeffcock. This is the second half of the conversation.

Go to the profile of Charles Thiede
Charles Thiede
CEO and Co-Founder, Zapnito Ltd.
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Watch part one here.

Here is what we discussed in part two:

  • The important steps to building the Winmark online community
  • The resources required and challenges when building the online community
  • Moving Winmark's Academy from offline courses to online learning
  • John's advice for building a successful online community

John Jeffcock: "Zapnito did a fantastic job of getting up to speed and it was also clear to us that Zapnito had the whole process pre-mapped. In that way, they'd already done the hard work for us."

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Go to the profile of Charles Thiede

Charles Thiede

CEO and Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.

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