Isn't a community just MarTech? Customer Community Myth-Busting (part 3 of 4)

In part 3 of our webinar with Sova Assessment, we tackle one of the most widely-believed falsehoods regarding online communities: that they only function as a marketing tool.

If you look at (your community) as a single piece of MarTech, I think the value you derive from it is limited... it unlocks value elsewhere in the organization.

-Claire Rahmatallah

Director of Marketing, Sova Assessment

Is a community just MarTech? If your answer is 'yes', you could be missing out on the full value your community can provide.

In our Customer Community Myth-Busting webinar, we spoke to Claire Rahmatallah and Emma Foote of Sova Assessment to get their thoughts. Sova have extracted a great deal of value from using their community as MarTech, keeping leads warm for longer and empowering their customers to leverage the power of peer-to-peer learning and engagement. But the Sova community offers so much more than this; Claire and Emma point to the success they've seen in making their customers better what they do and raising the bar for assessment as a result of activating their community.

Being able to provide your audience with resources that meet them where they're at is critical, and a community platform helps you do that.

-Emma Foote

Director of Growth Marketing, Sova Assessment

This is the third part of the webinar - take a look at the related content for this post to view the rest. If you'd like to learn more about the power of an owned community platform and what it could do for your brand, contact support@zapnito.com or book a discovery call.