Interview with Veronica Reyero Meal Pt2: Thick data and Veronica’s superpower

Here's part 2 of my interview with Veronica Reyero Meal, CEO and Co-founder of Antropología 2.0

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In this part, Veronica and I discuss:

  • Netnography and autoethnography
  • Thick data
  • What does 'great' look look like for Antropología 2.0 in the next 5 years?
  • Veronica's superpower
  • What are the greatest values Antropología 2.0 can bring to organisations seeking to build new communities or replacing existing ones?

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.