Interview with Veronica Reyero Meal Pt1: applying an anthropological lens to your customers

Here's part 1 of my interview with Veronica Reyero Meal, CEO and Co-founder of Antropología 2.0

In this part, Veronica and I discuss:

  • Application of anthropology in business growth
  • What Antropología 2.0 does differently to other consulting organisations
  •  The cultural blind spots in everyday business
  • A day in the life of Veronica
  • Ethnographic research for B2B organisations
  • How Antropología 2.0 demonstrates the value and return in what they do for brands
  • The significance of a mergence of the online and offline world