Interview with Veronica Reyero Meal Pt1: applying an anthropological lens to your customers

Here's part 1 of my interview with Veronica Reyero Meal, CEO and Co-founder of Antropología 2.0

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In this part, Veronica and I discuss:

  • Application of anthropology in business growth
  • What Antropología 2.0 does differently to other consulting organisations
  •  The cultural blind spots in everyday business
  • A day in the life of Veronica
  • Ethnographic research for B2B organisations
  • How Antropología 2.0 demonstrates the value and return in what they do for brands
  • The significance of a mergence of the online and offline world

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.