How the Oystercatchers Club became a thriving online community with Zapnito

Zapnito & Oystercatchers: Interview from Suki Thompson, CEO and Founder of Oystercatchers

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5 ways the Oystercatchers club became a thriving online community using the Zapnito platform.

  1. Align with your brand values - have a strategy and purpose for your community and don't lose sight of it. For Oystercatchers this is "accelerating marketing performance for all our clients."
  2. Leverage your event audience and give them  a space to connect and engage with the brand all year round.  "We wanted the community to live before, during and beyond the club.”
  3. Don't overcomplicate it - it needs to be straightforward for the community to contribute, engage and collaborate. "The great thing about Zapnito is, it is really simple and again for us, that was really important.”
  4.  Showcase the content that you're already creating and give your community an insight into your brand: “We’re using and creating content ourselves to build our presence and make the platform a really exciting place to be.”
  5.  Keep innovating and looking for new ways to add value, engage with your members and grow your community. 

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.