Hi Thirza, thank you so much
for joining me in today's call.
We're going to be talking about driving
engagement in your online community.
This call is going to be structured
in three different sections.
We're going to be talking about
building a successful community.
Then we'll talk about the launch.
And finally, we're going to be
talking about the post-launch.
And you are there founder and the manager
of WildHub, which is a community of
conservation professionals that come from
over 80 countries and they frequently
interact with one another in 24 rooms.
Thirza, would you like to
briefly introduce yourself?
Thank you so much for this opportunity.
Well, um, so, so I started my
professional career focusing
on the behavior of great apes.
Um, so mainly gorillas
and also chimpanzees.
And then whilst I was doing, um, a
master course on private conservation,
I gained some experience, um, with the
capacity development side of things.
So looking at those who work in the
fields, um, how training can actually
help them do their jobs even better.
Um, but also the social support that
people need when, um, they work, for
example, in a very isolated circumstances.
So that sent me kind of on the path
of, uh, looking at the people that
actually work in conservation more than,
um, the great apes or other animals.
Um, and this was, it was a
really fascinating path for me.
Um, and this is also why I chose
the topic of, um, professional
learning within conservationists.
As a topic of my PhD research.
So next to WildHub, I'm still
finishing that research and the
two go really well hand in hand.
So I'm also the WildHub, the
manager, community manager,
of WildHub at the moment.
Just one look at the community and you
can just tell so much work has been put
into it because it just flows on its own.
So one of the things that I
just guess that people ask you
about is "how did you do it?"
And what I'm very curious to know,
which relates to this question is why
did you structure the community in the
way that you did before the launch?
Okay, it's a good question.
Well, so I have to give you a bit
of the background origin of WildHub.
Um, because I was hired as a
community manager by WildTeam UK
and WildTeam UK is, um, a charity.
Conservation charity that focuses
on the capacity development of
those who work in conservation, but
also those who would like to start
a career in wildlife conservation.
So, um, Adam and the team, they
hired me in this position and
they had already done a survey
among prospective members in 2019.
And so they asked people what they
thought of, um, a prospective community
that they wanted to start, um, which
topics they would like to talk about,
how to engage, how to interact.
And if we could get back in touch
with them, basically, um, when
this would materialize a bit more.
And so when I started in January, 2020,
um, I started my journey with the Zapnito
team and we kind of looked at those
results as well as a way of structuring
the channels and also later the rooms.
So that was kind of the basis for,
for how we structured the platform.
Um, additionally too, when, when
I started, I also looked at other
providers, so we, we have some
communities already in conservation
profession and I looked at how I can
compliment, compliment their efforts.
So we don't reinvent the wheel.
Um, Yeah, that's kind
of how we structured it.
And also before the launch, had you
set up newsletters so that when, you
know, people go into the community
and they register, they have these
like emails that are sent out to them.
Where these newsletters
created on the site?
So our stories may be a little
bit, um, non-standard in that.
Although we started our journey,
um, developing the platform or
tailoring the platform with the help
of the Zapnito team, with you, and
then your colleagues in January.
We weren't actually, um, finished by the
time we, we opened our fair chill door.
So when we opened registration and the
reason for that was because of COVID-19.
So in March in the UK,
the lock down happens.
And, uh, I noticed so many other
platforms of social media, for example,
that my colleagues in the fields,
they, they were asking each other
for help and advice on what to do.
Should they send their staff back home?
Should they, um, continue
building donor relationships?
What, what were the donors
be doing in this situation?
Can they continue to work?
And so, I felt it was really timely
to provide a space for conservation
professionals to come together,
to share information, but also
to socially support one another.
And this is very much in line with
our goal or aims as, as a community.
So instead of waiting for perfection,
um, to happen on our platform
we actually decided to open, um,
open registration a bit earlier.
So that was kind of where we started.
And so when we started registration,
the daily digest was already
available to people, so they could
kind of cherry pick what they
wanted to be updated on via email.
Um, and then two weeks later
we started the highlights.
Um, so I think the reason for that
was that we were already gathering,
uh, soliciting contents, uh, leading
up to opening the registration
and, um, and we just needed a
few more weeks to prepare that.
So we had a few more pieces to
publish in the weeks to come.
And you mentioned earlier that, you
know, you were hired by WildTeams
to build a successful community.
Um, the more than 1000 conservation
professionals that currently
interact with one another there,
did they also come from WildTeams?
Did you know them or were these new
people that registered on the community?
Well, I was really lucky in that.
Um, I could build on my
So I felt, as a community manager, what
is a better than to actually reach out
to those that already know me and I know
them and there's already a relationship
in place because those people, you know,
there's already a trust between us.
They know who I am, what I
stand for, what my values are.
And so it's easier then to communicate
what our vision is for WildHub, but also
to invite them to join this and discuss
this vision and make it their own.
And so we started these weekly
conversations with, um, a small
group of members initially.
Um, and we just discussed what they wanted
to talk about, whether, you know, what
we got from the 2019 survey was actually
in line with what they're thinking,
what their needs, where their needs lie.
And, um, but also how to interact
and how to grow our community.
So how then to reach out to others that
might be in need, um, the technical
and the social support that we want
to provide as a, as a community.
Uh, and this happened before the launch,
this meeting where you d scussed.
I guess, you know, our launch was
not as official, um, in terms of
when we opened our virtual doors.
So when registration started in March, uh,
we didn't quite, um, call it a launch yet.
So we were open to, uh, you know,
those who knew us, who we reached
out to and we steadily grew that.
And, um, I think when we did.
Um, manage to have like one event that
we kind of, we wanted to celebrate
our community, which was in June.
So that was our first festival,
our WildHub festival, which
was completely member led.
And I think that's something that,
you know, that was for us the time
to really celebrate our community,
see how far we had come already.
By that time we had 500
members, so quite a few already.
Um, so yeah, that's kind of how we grew.
We grew quite organically, if you will.
And is there anything that community
managers should do in preparation for
their launch that you found helpful?
Um, there are few things I think, well,
from our perspective, so we're a member
led, a global member led community.
For us, um, it's really important
that the community members
feel, um, involved in there.
That they have a voice is basically in
how we grow our community or we develop.
And so, um, so engaging members and
prospective members from the, from the
first moment was really important to us,
um, to become really truly member led.
And, um, and so think about, you
know, I would say as advice, maybe
think about your community's name.
Um, does that actually connect with
the professional identity of your
members or prospective members?
Is that, um, a name that, you know,
that kind of inspires belonging?
So I think that's something
I would like to share.
Um, I think also it's vital
to listen to your members.
So, you know, both the positive and
the negative feedback and, you know,
do they, can you make them feel heard?
So a big part of my job as a
community manager of WildHub
is, um, to really listen to our
members, listen to their challenges.
Um, How, you know, which technical
support or social support
they could use at the moment?
Or maybe it's a combination of both.
And, um, we also received.
So based on our experience, some
concerns on our initial name that we
suggested, and not everyone felt really
strongly connected with that name.
And then we decided to act on those
concerns by starting a brainstorm in our
community for alternative, um, uh, names.
And we ended up with a vote so WildHub
is very much chosen by our members
that they feel it's representative.
They like to connect with such a name.
Um, and we also adjusted our brand
colors based on the member feedback.
So that's one thing I think,
you know, but that's coming from
the angle of being member led.
And other thing is that, um, you know,
asking for feedback from a select group
of your members, or maybe when you
start small, like we did, you could ask
them to test your platform and improve
the user experience before you launch.
So this really helped us prepare better.
And I guess a third thing that I would
recommend is to review, really take
your community policy, um, uh, privacy
All these documents, they're
official looking documents.
Cause I noticed that, um, because
we're a global or international
community and not everyone has
English as their first language.
Same, like, I, I don't have English
as a first language, is, are these
documents actually accessible to them?
So I know that in the UK, for example, we
are very used to going through the terms
of use, privacy policies, all of those
things, but that's not necessarily in
every country or for everyone the same.
So some people might feel a bit daunted
by that by, you know, what's this
text and what does this actually mean?
So we had help with other community
managers, one in particular
from the conservation community.
and also their community guidelines.
And we adopted some of their work with
their permission and it really helped us
to become more accessible and to not scare
people off when they, when they sign up.
So there's something I would like
to give as a, as a piece of advice
that was really important for us.
So we've spoken about how you
build a successful community, what
you can do in order to prepare.
Now, we're going to be talking about the
actual launch and this question links
really well with what you just said,
which is, is there anything that you do,
the moment a user registers, to welcome
them to the community and to encourage
them to, as you said, to have a voice
and participate and engage with others?
So, um, we use GoSquared and, um, so I
see when the new, um, new members sign up.
Um, and, um, also if there are still
certain settings that I need to
give them, some permissions before
they can actually publish content.
And so, uh, this is part of
our verification process.
That I reach out to them and, um, you
know, I welcome them to the community,
let them know once the registration
or the verification process has been
finished and also that they then can
publish content and how to do that.
So basically, I give them one simple
action that I invite them to do.
And this depends a little
bit on the, on the member.
But in general, it would be, I would
ask them to introduce themselves in
a room that we have set up, which we
call "Let's welcome our new members".
And so it's something simple
in a way that, you know, an
introduction is easily written.
Um, but it also allows them to try
out our platform straight away.
So they get, they become familiar
with how to publish content.
And then later on when they want to do
that again, they've already set, they've
already, taken that first step, basically.
So that lowers the threshold
a little bit in my experience.
Um, sometimes, I also ask people to,
um, instead of writing an introduction
blog, to share lessons learned.
This depends a little
bit on their background.
If I think, oh, if you know, they
have a lot of work experience
in this topic on this topic.
And, um, that would actually be really
beneficial for the rest of our community.
Then instead of an introduction block,
they can still do that, but I would
then more, um, I would give them the
action of maybe inviting them to, to do
a lessons learned contribution instead.
Um, and many of these messages I have,
um, it's, you know, it's a personal
touch, but I have, uh, they go out via
the automation settings in GoSquared.
Most of them do so, you know, it would
be the invitation for the one action.
Then following up, making sure
that they know how to do that.
So they get a link with the
video in which I show them how
to publish content, for example.
Um, and, and I also offer them if they
need more assistance in getting to know
our community and our platform that I
can connect them to our WildHub coaches.
So that, so team of, of, uh, some of our
core members who, um, can assist them.
And, um, publishing content for the
first time, going through that process.
Um, and also making sure that
their contributions are aligned
with our community guidelines.
This answer feeds so well into what I
was going to say actually, is that I
saw the panel that you did with Charles
and with Adam not too long ago, where
you spoke of converting people that are
new to the community, into regulars.
And I assume the steps, these
actions that you just described
would be really good for transforming
visitors into registered users.
Is there anything else that a community
managers should, you know, any other
things that you would like to add to that?
Yeah, I think, um, yeah, so for us it
was, and this is actually from, um,
advice given by another community manager.
Um, so providing that space to welcome
new members, I think is really nice.
And however you, you want to do
that, we have a room for that.
Um, but also then when they post that
introduction blog to make sure that you,
again, welcomed them, um, and build upon.
So they've taken that first action
that you asked them to do, right?
And then, um, encourage,
um, further engagement.
So, for example, I ask people in that
introduction block to also share the
reasons why they'd want to join or
where they decided to join WildHub.
And so if a member in their introduction
block would say, well, I joined WildHub
because of the network opportunities,
then I would connect them to our a monthly
activity, which is called WildHub FECA.
It's kind of an informal
way for people, um, to meet.
On a monthly basis
basis, they're paired up.
Uh, and then, you know, they have,
um, a chance to, to meet each other
for 20 minutes or 30 minutes a month.
And that's, and that's kind of
a different person every month.
So they get to know our community members
and, um, so I would then give them a
welcome, but also another way to engage in
our community based on what they shared,
uh, what their reasons are to, to join us.
Um, so yeah, that's another thing
just to make people feel welcome
and also to give them the next step
of how to continue to be engaged
And these like meetups that are
organized by community managers, how
many community managers do you have?
Like, how does this work and are
they sort of like trained to do this?
So that's a new thing that we're, uh,
we're starting, we have started already,
but we haven't actually announced it yet.
Um, as wildly, cause we're kind of
in this stage where we're recruiting
and that's almost finished.
Um, but I think, uh, know the WildHub
coach is basically I, uh, looked at
our members and I looked for people
that, uh, have already contributed, so
have shared lessons learned and were
really, um, they stood out in the ease
in which they, um, became familiar with
our platform like using the technology
or the software, but also, you know,
how they wrote their contributions.
That was really aligned with
our community guidelines and
didn't need much moderation.
Um, uh, have one of our coaches
that we already recruited at,
for example, uh, she also speaks
Spanish, so that really is helpful.
So she can actually, we have some multiple
languages now that people can, um,
so they can use the language of their
preference basically to give, you know,
to get the assistance that they need.
Um, and she is also a community expert.
So that was like a, for me, a no
brainer to invite her, to this new role.
Um, and we, yeah, we made sure that we
have people from different continents,
um, that were really motivated.
They're already actively
engaging in our community.
Um, and then yeah, tick some of
these boxes of different languages.
Ease of, uh, communicating
availability of course, as well.
So we started with a small group and then
hopefully we can grow from there, but
it's all to increase the accessibility
of our community, um, to our prospective
members and our current members, really.
And it sounds like a great way for
these, like, users to now become sort
of like managers in the sense that
they're encouraging other users to
contribute and engage with each other.
One of the things that I noticed
from WildHub, is the variety
and the quality of the content.
It really seems like
everyone is just posting.
It's not just the community managers.
So I was just wondering how
many posts are commissioned.
Versus how many are organic.
So those staff members
themselves are posting.
I only looked at this, uh,
in more detail recently.
So we're still developing our, um, yeah.
Our indicators basically to see where
we can, uh, gather our process or the,
uh, progress data from, and, um, I
think, you know, like you say, most of
the content is published by members.
I would say that the majority of the
content though is still initiated
by myself as a community manager.
So it would be me behind the scenes
kind of reaching out to people, asking
if they'd like to contribute by sharing
lessons learned about, you know, the
job that they're currently in or some
work that they did in the past, um.
But I do see, there's
been a change in that.
Um, in terms of posting
opportunities, I think members have
taken the initiative themselves.
So that's gone, it's grown
more organically in the
Um, but with the lessons learned, which
is, they're a bit more work, right?
They really require some
thought to be put in there.
The reflections that could actually
be beneficial to the wider community.
So that is still much of it
is, um, initiated by myself.
But I think that's because we haven't
really reached that critical mass yet.
So although we're a thousand members,
we haven't quite, um, we're not
there yet because we only opened
our doors, like I said in March.
And so, although we are quite a few
months in, that often takes a bit of
time to, to really get the ball rolling.
So I know that you're sort of
encouraging your users to publish.
Is there any other like, um, how
to say, action that you're taking
to encourage self publication?
I, um, I also circle
back to our contributors.
So those who have already contributed
and, um, I kind of encourage them to
publish the second round of content.
So it becomes a bit more of a habit
for them to engage in our community.
And, um, I often build on content
that they already shared elsewhere.
So sometimes people share some of
their thoughts on, for example,
LinkedIn or Facebook, and that kind
of connect with, uh, the topics
that we discuss in our community.
And then I ask them, I say, you know,
it doesn't have to be, you don't have
to start from scratch, but maybe,
could you elaborate a little bit on
these thoughts or these reflections,
and would you be willing to share
them with our community as well?
And so it kind of, again, lowers,
uh, the barrier to, to participate.
They don't have to start from scratch.
They already have a direction of how
to contribute, which topic as well.
And often people respond really,
um, positively on that, you know,
they would love to contribute
again cause they know how, um.
And they love how our
community is developing.
It's just, you know, it's sometimes
just giving them that nudge of, oh,
this is actually really interesting
what you just shared over there.
Would you like to share that a bit wider?
And, and because we have the numbers
now in terms of, you know, it gives
them a bit more exposure as well that
we say, you know, this could actually
be a value to our community, but
we're also a thousand members now.
So, you know, it means some more
exposure for you and your thoughts.
So have you found that, um, specific
types of content do better than others?
So for example, do you find that
videos attract more people, more
engagement, as opposed to posts?
Um, well, I can't really back
this with numbers just yet.
Cause like I said, we're still, um,
looking into these indicators and how, um,
I have to make that overview, uh, in an
adequate way that really helps us monitor.
Um, but I do think in general, videos
can be attractive, um, more attractive
because I know that's something based
on my experience with other platforms
like, um, Facebook, for example,
that as soon as you have imagery, so
pictures, but also videos, it kind of
is easer for people to engage with.
Um, but yeah, like I said, we still
need to look at the indicators
to, to really back this up.
I do think that I love how we can do
the conversations as a, in our rooms.
Um, in general, I do think, uh,
also that posts can be really useful
because you can use the pictures in
there or the images and, um, and it
just becomes a bit more attractive.
So that's why I opted for,
um, the introductions to be.
Not fire conversations, but I encourage
people to publish the post basically,
so they can use some photos and that's
always really nice cause then you see
the person who's actually writing it
in their natural habitat, you know,
in the field working with elephants or
with that or something else altogether.
So, um, yeah, that kind of,
um, let's see, that way you can
get to know the people, really.
And also it teaches them how to post so
that they can do it again in the future.
So Zapnito, as you know, offers
a number of features that
can help drive engagement.
Of the following list, which I'm just
about to read out to you, which have
you found to be most helpful to building
and driving engagement in WildHub?
So the list is: channels rooms, the Q&A,
directories, newsletters and GoSquared.
Um, I guess, um, I received most
feedback I received was, uh,
about newsletters, for example.
So, um, I think especially the highlights,
people seem to enjoy that a lot.
And so, um, but equally, so actually
the daily Digest, so it depends a
little bit, it depends on the, on
the individual and on the member.
Some of them really love that daily Digest
and they kind of, you know, something
every day, um, that inspires them.
It makes them feel connected.
Um, others, um, they opt for them, the
biweekly highlights because it's, um,
you know, content chosen by myself.
And, um, yeah, it's a kind of,
um, it's a bit less information,
but good quality as well.
Um, so we've got some really positive
feedback on those and I think, um, the
directory is also something that people
really love, um, like, um, for network
purposes, they just love how you can
select the different countries and with
our custom fields we have also, um, but
you have that as a general one and you
have the areas of expertise that's really
useful for people as well, I've heard.
Um, and that is also in our rooms.
So having that directory in a room can
be really useful, especially cause we
decided to also grow our numbers by
inviting existing networks to WildHub.
So we have a few alumni groups
on our, uh, within our community
that have their private room.
And so they have that
individual directory, which is
really nice for them as well.
And then it's still connected
to the wider community as well.
Um, and then I, so I would say
thirdly, the GoSquared prompts and
automated messages are really useful.
Like I said, all the messages to new, um,
new users are basically via GoSquared.
Um, and yeah, it's just really
helpful I think to just have a popup
and, and welcome them instantly.
Um, and it doesn't
matter which time it is.
So I don't have to be online for that
and wherever they are in the world,
they will automatically be, be welcomed.
And it's a personal, it's a
relatively personal message, right?
The, you know, it's signed by me.
There's a little photo
there, so it helps I think.
And earlier you mentioned
Are these conversations that
community managers initiate or are
they mostly initiated by members?
They're mostly initiated
by members actually.
So we have, um, a few, quite a few
of our rooms are also, um, open.
So this is more so for example, our
let's welcome our new members room, but
mostly the rooms are based on the topic.
So for example, Marine
conservation, uh, is one of them.
And you just notice that people are
asking, uh, for advice from one another,
by using this conversation tool and, I
think that's really nice to see that.
Um, so I think it's also one of these
features that can really help because
it's just, it's like you're emailing
someone, but then actually you're
addressing the wider community and
I've seen members having, you know,
active, uh, conversations in that way.
So we've spoken about building
the successful community.
We've spoken about the launch.
Now we're going to talk about the
post-launch, what happens now?
And I'm very interested to know how,
what you're doing, what you and your
team are doing to continue to drive
engagement now that users have registered.
We always are developing in that respect.
I think it's so dynamic this
work environment, and that makes
my job so much fun as well.
Um, and because we are member
led, it's very much up to
the members, how we do this.
So I had, like in one week, I had
like two different members reaching
out to me with ideas of activities
that they'd like to lead on.
Um, and that they want to
organize for our community.
Um, and so one is more on that,
on a certain topic that they
feel very passionate about.
Uh, the other member, um, said, you
know, I really want to, to create this
space for people, for social, you know?
And, uh, and it's so nice.
So I think, um, those things
are in the works right now.
So, so social, like, um, uh, social
events basically that will be launched or
that we'll do at the end of this month,
probably or early next and, um, uh, kind
of a webinar style, uh, expert panel.
Kind of discussion that is going
to happen, uh, soonish as well.
Um, and I think for me, what I'm focusing
on right now are the WildHub coaches.
So, to really get us set for that too.
Um, although we're already doing that, um,
behind the scene, I want to really launch
this officially and also introduce the
members to the coaches, um, and recognize
them for this, for taking up this role.
And that's another thing I guess.
Yeah, that I think is really important
is to make sure that people feel
valued in our community and recognized
for whatever they contribute.
However much time or little time,
you know, everything is welcomed.
And is there something that you're doing
on a regular basis, for example, podcasts,
or, um, maybe like a monthly meetup,
something regular that's always happening
so that members know what to expect.
Is that something that you're organizing?
So we did in the beginning of, um,
I guess starting to from March or
even February already, before we even
registered or opened our registration,
we had our weekly catch ups.
So for our communities to add two times in
the day on the Thursday, and I caught them
while took weekly and I was just there.
I was on the, on a video panel like
we are now, and whoever wanted to
pop by and check in was welcome.
And then two different times a
day I did because our members
are, you know, globally dispersed.
Um, and that was really useful to help
shape our platform, uh, what you see
now, how we are now as much as my, um,
a lot of it is as a result of those
discussions early on with members.
I decided, well, let's restructure this
a little bit because as we grow as a
community, our needs change as well.
So now, like I said, the social,
uh, that will happen at the
end of this month probably is
something that will replace that.
And it will be, again, it will be a
place where people can just check in with
one another whenever they feel like it.
Um, I think, um, what else.
Oh yeah, of course our
WildHub fika that I mentioned.
So that's our monthly activity
basically, which is based on the fika,
the Swedish fika of having coffee
and tea and some snacks together.
And I might not explain it as, as well.
I'm not Swedish, but I do
really like that concept.
And somebody else in the conservation
community, one of our members
actually, she started out elsewhere.
It was when it was still
possible to meet face to face.
And I asked her if we could adopt
that same principle and she,
and she helped me with this.
So we started the WildHub fika two
months ago, and members have now had
two rounds in which they've been paired
up with somebody in the community.
And then they're given the whole month
to set a meeting and it's not really
a meeting, it's just a, um, a cath up.
Hopefully they'll have coffee
and tea and some cake together.
It's probably virtual now.
Um, and so, and I just, you know,
get to know each, uh, introduce
themselves, maybe, you know, share
something about their work or, or
just, you know, just hang out together.
Um, and, uh, I've had some really nice
feedback on that as well that people have
really loved to get to know new people.
It's good for the networking for
possible job opportunities, opportunities
to collaborate as well, I've heard.
Um, and although we're still,
yeah, we just started, I think
it's been really positive so far.
So that's a repeating activity.
And I was wondering now that you have
this vibrant community of engaged
members, are there any tools that
you're using to measure this engagement?
And I think, um, what Zapnito provides
on the platform for statistics
or analytics is really useful.
It's such a quick overview.
Um, so we basically have a spreadsheet
in which I record all these, um, these
indicators every month and, uh, and
also GoSquared can help with that.
So some other things that we
gained from there and, um.
Yeah, and I think it's really
a, it's been really useful.
So we've had definitely some of
our events have pushed the growth
and engagement on the platform.
So I've seen a peak with, um, the
first event that we organized, which
is part of a wider event, um, by, um,
a Smithsonian institution in the US
and which is called, um, um, what is it?
So they have summits and I saw a
massive peak when we participated
in that, when we organized their
event within the wider event.
Um, but equally, so with our first
festival, so we became many more
members and engagement, uh, as a
result of that, which was like four
days, consecutive days, 10 events
spread out over those four days.
And they were all led by our members.
Um, so I think it's really useful
to keep an eye on your community.
And we did notice a little bit
of a dip after that, but that's
only to be, um, expected right?
Because I think having those, those events
kind of drives it, drives engagement up,
and then you have a little bit of a slow
again, and then, you know, it will come
back upwards again, but it's just, it's
important to, to keep an eye on things.
And these events, where
are they happening on?
Uh, for example, Zapnito
video panels or on rooms?
How, where did those happen?
Um, I guess with most of these events
we used Zoom because there's also the
opportunity to do breakout rooms, but, um,
I, we are really keen to, to start using
the Zapnito video panels more and more.
And so, for example, for our WildHub
FECA, we have people that, you
know, meet up using, uh, the Zapnito
video panels, basically on WildHub.
So I think that's, that's really nice.
Um, you know, for those events
specifically, we needed the
numbers or we needed to be.
We had like a hundred participants for
the first event and which I think a
few hundreds, um, during the festivals.
So, you know, it was more
people in that respect.
Now the last question that I want to
ask you, um, is what advice would you
give to someone who is looking to grow
engagement in their existing community?
I think, you know, like with any
community, I think it really depends on,
uh, on the relationship building aspect.
So next to having a proactive approach
as a community member to build those
relationships with your members, um, I
think it's also important that you allow
the space for the members themselves to,
to interact and build those relationships.
Um, so it's very much providing
the space and the opportunity.
So whether you, you maybe say, you
know, we, we organize a social every now
and then, and people know that that's
a regular, regularly occurring event
and they know where to go or uh, uh.
Or any other activity really.
So they can really connect with one
another, although it's virtual, but
it's more like direct communication
than via posts and comments.
Um, so that's one thing, another
thing, I guess, um, It's kind of
building on what I shared already is
to listen, really listen to people.
So if they bring up concerns, whether
that's via public comments or it's
in an email yeah, really listening
to people, making them feel heard
also, whenever they contribute, to
make them feel valued and recognized.
So I think, um, yeah, those are kind
of my values that I, I work from.
Thirza, thank you so much for
doing this interview with me.
And I've learned so much.
I really look forward to talking
to you in another interview or
having our regular catch ups.
And a big thank you to
Zapnito's team as well.
We couldn't have done
it without all of you.