Zapnito and Bright welcomed you to our webinar on Community Based Marketing, on Friday the 12th February 2021.
The expert speakers included Charles Thiede, CEO of Zapnito and Zoe Merchant, Founder of Bright. Charles' background in technology, professional services and digital media and Zoe's career in agile marketing positioned these as key influences in the CBM space.
Together we covered:
- The importance of connect with customers an overcoming digital noise
- The role of expert online communities
- The recipe for successful communities
- Driving awareness, generating leads and engaging customers through community and content
- Harnessing the marketing funnel to create business value from your community
Finishing with a Q&A session, answering your questions.