Community Marketing Bootcamp Webinar

If you missed it or just want to relive it, here's our Community Marketing Bootcamp Webinar with Bright, aired and recorded on the 12th February 2021.

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Zapnito and Bright welcomed you to our webinar on Community Based Marketing, on Friday the 12th February 2021. 

The expert speakers included Charles Thiede, CEO of Zapnito and Zoe Merchant, Founder of Bright. Charles' background in technology, professional services and digital media and Zoe's career in agile marketing positioned these as key influences in the CBM space.

Together we covered:

  • The importance of connect with customers an overcoming digital noise
  • The role of expert online communities
  • The recipe for successful communities
  • Driving awareness, generating leads and engaging customers through community and content
  • Harnessing the marketing funnel to create business value from your community

Finishing with a Q&A session, answering your questions.

Max Inchcoombe

Marketing Manager, Zapnito

Into my fourth year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. If you have any questions for me on Zapnito or what we do, I'll be happy to help!


Go to the profile of Darren Gough
8 months ago

"Spending more money on social media which is creating more saturation" - so so true.