Ashley Friedlein talks about Guild

WhatsApp for professional communities, how Zapnito and Guild do different but aligned jobs and the future of trusted professional groups.

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An interview with Ashley about Guild, how it differs to Zapnito and how we share the same philosophy. Privacy, quality, networking and deep connections. If we are the inverse of Facebook for communities does that make Guild the inverse of WhatsApp?

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.