Hi everyone!  To help you out, we've put together a list of our most useful ebooks that you might find helpful: 🤝🏼 A Publisher’s Guide to Expert Communities - Become the trusted partner to your subscribers and reach new ones. 👩🏽‍💻 The Definitive Guide to Community Management - Increase engagement, drive customer advocacy and stickiness that boosts retention and the bottom line. 🎯 Community-Led Growth Playbook - Activate your customers in an expert community to drive retention, growth and advocacy. 👨‍👩‍👧‍👦 Members for Life: Online communities for membership organizations - Check why and how should associations use online communities to increase adoption, satisfaction, and retention. 🏅Successful Community Migration Guide - Switch to a new platform in six simple steps

Hi everyone! I came across the article that found that: 64% of marketers plan to invest in social media communities in 2022! I think it is great that people see the benefits of online communities because now more than ever, retention is the foundation for growth. 60% of customers conduct research and consider new alternatives before renewal. Engaging and championing customers is a crucial part of a growth strategy. However, I believe it is essential to take a step back and consider which online communities are appropriate for our business and worth the investment.  @Henry Burt has made this choice easier by explaining the advantages of an expert community.  Social Media Vs. Expert Community: Which Makes More Sense For Your Business? Because it's the beginning of the year and many marketers are reviewing their strategies, I thought it would be an excellent opportunity to share some of the additional reasons why businesses should consider expert communities instead of social media communities.  @Natalia, @Nicola Fine, @Henry Burt, @Claire Rahmatallah, @Nikol Chen (she/her), @Neil Morgan, @Kristy Junio and @Susanna Kempe, I'm interested to hear your comments on this!