Hi everyone! I came across the article that found that: 64% of marketers plan to invest in social media communities in 2022! I think it is great that people see the benefits of online communities because now more than ever, retention is the foundation for growth. 60% of customers conduct research and consider new alternatives before renewal. Engaging and championing customers is a crucial part of a growth strategy. However, I believe it is essential to take a step back and consider which online communities are appropriate for our business and worth the investment.  @Henry Burt has made this choice easier by explaining the advantages of an expert community.  Social Media Vs. Expert Community: Which Makes More Sense For Your Business? Because it's the beginning of the year and many marketers are reviewing their strategies, I thought it would be an excellent opportunity to share some of the additional reasons why businesses should consider expert communities instead of social media communities.  @Natalia, @Nicola Fine, @Henry Burt, @Claire Rahmatallah, @Nikol Chen (she/her), @Neil Morgan, @Kristy Junio and @Susanna Kempe, I'm interested to hear your comments on this!