An expert in maximising the efficiency and effectiveness of sales, marketing and client services processes through the alignment of people, process, methodology and technology. I advise Zapnito on commercial best practice, drawing on 20 years' experience in media.

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.

I spend my energy creating and evolving business strategies for professional, educational, and scholarly knowledge services, and the technical ecosystem required to execute on those strategies. In the current environment my focus is on actionable business intelligence, tailoring user experience to capture new markets, and optimizing multi-device utility.

I've worked in B2B marketing for 6 years now, across corporate events and professional services. I love digital marketing and analytics, and finding ways to make B2B as exciting as B2C.

I have worked in the publishing industry for 8 years in academic journals and corporate publications, developing expertise across a variety of subjects from print logistics to content marketing. Please get in touch with any questions and I hope to be able to help you develop a successful Zapnito community.

Into my fourth year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. If you have any questions for me on Zapnito or what we do, I'll be happy to help!

I joined Zapnito in 2018 and currently form part of the Client Operations team, whilst also working closely with the Engineering team. I have a keen eye for detail and I'll leave no stone unturned to ensure that customers get the most out of, and ultimately enjoy using Zapnito!

My academic roots are in economics and mathematics and my professional roots are in financial analysis. My background has given me a wealth of experience in research, data interpretation and analysis. I have a close attention to detail, innate curiosity and ‘big picture’ awareness that I use to support the rest of the Zapnito team in truly understanding our customers' businesses. My aim is to ensure that both they and we succeed.