- Zapnito
- Meet The Team
- United Kingdom
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
I turn key learnings and insights from the Data Leaders community into helpful, thought-provoking content.
For 20+ years I've been combining my passion for communication and travel by working in marketing roles around the globe (LON-MAD-SYD-MIA-MAD for fellow air travel fans)! I spent several years working to bridge the gap between data teams and the business and empathise enormously with many of the challenges Data Leaders members face. It's a privilege to play a part in helping D&A leaders forge their way ahead.