- Zapnito
- Meet The Team
- United Kingdom
Into my fourth year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. If you have any questions for me on Zapnito or what we do, I'll be happy to help!
A member of the Zapnito team since 2019 running our go to market. I support our acquisition growth of new customers as well as maximising the value our existing customers receive from our products. Having worked and led functions for the likes of IHS Markit, my areas of expertise sit across market research, SaaS and advisory businesses.
I'm the Editor-in-chief and co-founder of B2B Marketing, and a passionate advocate and evangelist for everything B2B. I've been writing about B2B marketing issues for 17 years now (crikey!) and am motivated to understand the industry's constant evolution, to understand the next big thing and to connect with the wonderful people working within it - which make it such a special place.
I'm a tech marketing executive with 30 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM, Digital Marketing and business.
I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in apps, CRM, Marketing, Payments and Accounting businesses.
My passions are family, most sports but especially golf, wine and, one day again soon, travel!
A technical leader and hands-on CTO with 19 years' experience implementing web technologies. I lead the technical delivery of the Zapnito platform, ensuring a scalable multi-tenant architecture, disruption-free daily release cycles and a highly effective development team that delivers platform enhancements for our customers. Get in touch with me to discuss your requirements for this or any Zapnito network or to share your feedback at any time.
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
My academic roots are in economics and mathematics and my professional roots are in financial analysis. My background has given me a wealth of experience in research, data interpretation and analysis. I have a close attention to detail, innate curiosity and ‘big picture’ awareness that I use to support the rest of the Zapnito team in truly understanding our customers' businesses. My aim is to ensure that both they and we succeed.