Darren Gough

Founder, Island23
  • Island23
  • United Kingdom

About Darren Gough

Community Management expert with over 15 years background building digital strategy and driving engagement with diverse audiences. Former Community Manager for MoneySavingExpert.com. Clients worked with include Facebook, Sky, Greenpeace, World Bank, Springer Nature Publishing, Innogy (formerly RWE), Scope, Mind, Society for Neuroscience, Digicel, Vorwerk, Truth Initiative (Mayo clinic), Townsquared, and the NHS.

Areas of Expertise

Community Management

Influencer Of


Rooms participated in:

Community Management

Recent Comments

Feb 16, 2021

Great read Jon.

For all the pain the events industry has and is suffering due to the pandemic, I think it'll come back stronger than ever. 

The reality of the pandemic is it probably (although painfully and tragically for many who lost jobs and in some cases companies) is that it has also moved an industry forward in a way that was needed.

Events companies are now looking at community and the wider digital piece in a way it would have taken them many more years to embrace. The fat has been trimmed and events will emerge as a leaner, more progressive and integrated sector that will offer year round value by placing community at its core

Feb 16, 2021

"Spending more money on social media which is creating more saturation" - so so true.

Jul 27, 2018

Interesting thoughts Max.

I think with social at the moment, taking the time to target people and places you want to engage with is an important element as well as the general push.

LinkedIn is a curious one. There's so much ghastly noise and rubbish like "managers vs leaders", yet with a bit of work you can still find amazing groups and people. 

Which social pushes currently work best for Zapnito in terms of getting traffic and signups (if you're happy to share). Am curious :)

Jul 26, 2018

Looks good - had no idea your profile was so diverse! :)

Mar 27, 2018

Excellent read. Just flagging this to my colleague Todd also who is very interested in this sector.

Comment on Starting Small
Mar 15, 2018
Replying to Jenefer Thoroughgood

Awesome article Darren, as ever. I know which bar I would much rather drink in!

Thanks Jen. Haha yes!

Comment on Starting Small
Mar 15, 2018
Replying to Charles Thiede

Great article Darren. I totally agree with this: "Whilst it can be a difficult sell into a senior management team at first, starting small and taking careful community building steps is the proven path."

Thanks Charles - MoneySavingExpert.com followed this exact path. Several hundred members > 1.4 million in ten years.


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