Darren GoughFounder, Island23
- United Kingdom
About Darren Gough
Community Management expert with over 15 years background building digital strategy and driving engagement with diverse audiences. Former Community Manager for MoneySavingExpert.com. Clients worked with include Facebook, Sky, Greenpeace, World Bank, Springer Nature Publishing, Innogy (formerly RWE), Scope, Mind, Society for Neuroscience, Digicel, Vorwerk, Truth Initiative (Mayo clinic), Townsquared, and the NHS.
Areas of Expertise
Rooms participated in:Community Management
Great read Jon.
For all the pain the events industry has and is suffering due to the pandemic, I think it'll come back stronger than ever.
The reality of the pandemic is it probably (although painfully and tragically for many who lost jobs and in some cases companies) is that it has also moved an industry forward in a way that was needed.
Events companies are now looking at community and the wider digital piece in a way it would have taken them many more years to embrace. The fat has been trimmed and events will emerge as a leaner, more progressive and integrated sector that will offer year round value by placing community at its core
"Spending more money on social media which is creating more saturation" - so so true.
Interesting thoughts Max.
I think with social at the moment, taking the time to target people and places you want to engage with is an important element as well as the general push.
LinkedIn is a curious one. There's so much ghastly noise and rubbish like "managers vs leaders", yet with a bit of work you can still find amazing groups and people.
Which social pushes currently work best for Zapnito in terms of getting traffic and signups (if you're happy to share). Am curious :)
Looks good - had no idea your profile was so diverse! :)
Excellent read. Just flagging this to my colleague Todd also who is very interested in this sector.
Great article Darren. I totally agree with this: "Whilst it can be a difficult sell into a senior management team at first, starting small and taking careful community building steps is the proven path."
Thanks Charles - MoneySavingExpert.com followed this exact path. Several hundred members > 1.4 million in ten years.