Richard CarterCo-creator/Director Commercial and Programmes, Switch Education for Business Ltd
- Switch Education for Business Ltd
- Our Advisors
About Richard Carter
Areas of Expertise
Rooms participated in:Advisors' Room
That's an amazing case study with FEBS.....such a compelling case for membership/society type organisations to embrace a new model for engaging with members.....before it's too late for them!
Very persuasive Charles.......
What struck me that makes such a difference is that Brands get to own the data.....not disintermediated by the usual suspects. That must be worth ALOT to the brands......
Yes the challenges faced by Facebook and Twitter really do highlight the need for social media to build trust with their commuities.... having trusted experts takes it a step further
Thanks Charles, great insight into how media is evolving and it makes so much sense to organize around talent and monetize differently. it's sort of like disintermediation aka "cutting out the mid...