What we've been reading in April

A short roundup of the latest community, publishing and digital content insights we’ve spotted this month.

Go to the profile of Max Inchcoombe
Apr 25, 2019
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‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’
Incredibly relevant to Zapnito’s vision, this Digiday article looks at the rise of communities and networks in publishing: "Everybody’s moving toward engagement, conversation; everybody is asking, ‘How can we give value to our readers?'”

It’s about quality, not quantity when it comes to community membership
Latest community insights from the team at FeverBee: "You don’t need a huge mass of members to reach a critical mass, you need a relatively small group of super passionate members. 10 super-committed members trumps 1000 casual visitors."

Opinion: The fight for quality content must continue
What’s New In Publishing takes a look at the Cairncross Report and research from EMarketer and AOP in this article: “In her recent Review for the UK Government, Dame Frances Cairncross issues a rallying cry for the digital industry to level the playing field and support quality editorial.”

Facebook expects FTC fine of up to $5bn in privacy investigation
Facebook is expecting to pay as much as $5bn to the US Federal Trade Commission (FTC), after the FTC launched an investigation into Facebook’s privacy practices in March 2018 in response to the Cambridge Analytica revelations.

“Rumors, lies, and waste of time”: Most users have lost trust in social media
The latest NBC News/Wall Street Journal poll shows that Americans have turned against social media by wide margins. For the two big social media companies—Twitter and Facebook—the numbers have dropped precipitously, according to the report. While only 36% of respondents had positive feelings about Facebook, less than a quarter (24%) said that they had positive feelings about Twitter.

Go to the profile of Max Inchcoombe

Max Inchcoombe

Marketing Executive, Zapnito

Into my third year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. If you have any questions for me on Zapnito or what we do, I'll be happy to help!

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