November 2018 Zapnito Newsletter

Innovation, moustaches, and improved expert profiles

Dec 06, 2018
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Hi there,

November has been all about innovation for us, with a fantastic event, a new whitepaper and some interviews with yours truly. As always we’ve got the round-up below.

In this edition:

  • From our customer communities: Movember, Christmas adverts, and how to tackle data protection after GDPR.
  • Expert insights: Innovation in publishing, startup tools and approaches, and must-win battles for community success.
  • Platform updates: New and improved expert profiles, condensed email newsletters, clickable badges, and more.

All the best,

Charles Thiede
CEO

Customer community highlights

Our customers’ communities are jam-packed full of expert insights, inspirational stories, and new ways to drive commercial success. Here are some highlights from this month…

More than just Movember

Writing about a cause close to our team’s hearts (three of us did Movember 10Ks this month), the Vitality team produced a timely piece about men’s health to link in with the moustache-themed awareness month.

Feeling festive with Oystercatchers Club

The Oystercatchers Club network has been making the most of Zapnito’s native video publishing this month, with advertising agencies all sharing their festive offerings – including this one from BBH for Tesco and (of course) adam&eveDDB’s work for John Lewis and Partners.

Protecting customer information

Over on the ClickZ Knowledge Hub, they’ve been looking at the protection of customer data. This article explores three keys ways a Customer Data Platform can help you tackle data challenges and comply with the GDPR.

Expert insights

We’re all about the creation and sharing of expertise. So to practice what we preach, here’s some of the month’s best expert commentary from our team and further afield.

From the Zapnito team


New whitepaper - Innovation 101: a guide for publishers

Mid-month, Charles chaired an event on innovation for the Association of Learned and Professional Society Publishers. Ahead of the day, we interviewed former John Wiley CEO Mark Allin, and Grace Baynes, Springer Nature’s VP of Research Data and New Product Development to put together our new whitepaper on innovation in publishing.

Download 'Innovation 101'

Startup tools and approaches for managing innovation

Following the innovation theme, our CTO Jon Beer has also put together a helpful guide to tools and approaches for fostering innovation. From Slack to Trello, Jon runs through the tools we use, as well as how they contrast with approaches in larger organisations.

The Startup's Toolbox

Video panel: innovation and the publishing industry

Also getting in on the innovation act, CEO Charles talks about innovation vs. invention, why innovation is so important in publishing right now, and what challenges publishers face in fostering innovation. This is the first part in a three-part series.

Innovation vs. Invention

From beyond Zapnito

Data driven content

What’s New in Publishing reports this month that publishers like the BBC and Hearst Magazines are increasing their focus on data to boost audience engagement. By analysing the performance of content and stories to understand what’s most popular, publishers are now making editorial decisions for what to write in future. Hearst is calling it ‘editorial insight, driven by data’.

Publisher Quartz focuses on community for its first membership product

According to this report in Digiday, publishers looking for consumer revenue are realizing that unlimited access to content, or an ad-light experience, isn’t good enough. That’s why business publisher Quartz is planning to build a community around a new membership programme that includes events, exclusive content and regular conference calls with Quartz staffers.

Deciding your ‘must-win’ battles for building a successful community

The team over at FeverBee have written this helpful blog post on why it’s worth trying to separate the critically important things which have to go well when building a community from the things which can just be ‘ok’.

Product updates

As always we’ve been introducing updates and improvements to our platform – let us know what you think…

Beautiful new expert profiles

We’ve given a design polish to the new profile page and it looks great

Condensed email newsletter

A new design option for our automatic newsletters

Clickable badges

Badge your content by topic, source, brand, anything you like and click the badge to see all content on that theme

Better user deletion management

To stop you accidentally deleting users

Refinements to comment & conversation notifications

To avoid unnecessary emails

Before you go…

If you haven’t already, make sure to join the Zapnito Network. You can connect with our team and customers, get valuable insights into community development, and learn how our software can help you promote thought leadership and drive revenue.

Join us today

Max Inchcoombe

Marketing Executive, Zapnito

Into my third year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. If you have any questions for me on Zapnito or what we do, I'll be happy to help!

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