We enjoy all the ‘Behind the Paper’ pieces published across Springer Nature’s various research communities, but a piece from npj Digital Medicine Community particularly caught our attention this month. It gives insight into the problems around mobile health apps, (focusing on the incredibly popular but inaccurate Instant Blood Pressure app) and like all Behind the Paper pieces, makes that research so much more accessible and ‘human’.
Another great example of how to create great content for your expert network comes from RegMedNet, whose weekly news round-ups are a great example of how to ensure your network ensures users don’t need to go anywhere else to stay up-to-date with their field on interest
Zapnito is the platform for creating expert networks, which promote thought leadership and foster collaboration, connecting brands and their communities to build engagement and trust.
August is a quiet month for us, as the team finally takes some holiday, but since the last newsletter, we’ve released the following platform developments:
Jen Thoroughgood, Zapnito’s Chief Producer Officer has been busy interviewing experts this month. First up, she speaks to Edwin Bailey, an expert on the B2B reports market about what innovation looks like for these most traditional of publishers.
Next – in a two-part video – Jen interviews Women Who Tech director Justyn Hintze about why there are so few women in tech, the challenges faced by those that do work in tech, and how to fix the problem.
What’s New In Publishing’s piece on Duke University Reporters’ Lab’s exploration of how AI could make it easier for fact-checkers to spot fake news gives us hope that not only could AI benefit the publishing industry (rather than take jobs) but also that there will be a solution to the seemingly unsolvable problem of fake news. But this will be far from a silver bullet…
“Trust in the media has got to be built one story at a time and one organisation at a time. I think this technology ultimately helps with it, but it’s a bigger problem than a bit of code is going to be able to fix.”
Facebook stories dominate the media and tech space again this month, increasing everyone’s concern about their use of the platform. On the upside, perhaps this concern will lead to publishers focusing on driving traffic back to their own sites, consequently revisiting SEO. That’s the case made by Nieman Lab at least.
“For better or worse, SEO forced publishers to focus on providing their readers with relevant information.”
Anyone who enjoyed Sapiens (or just saw everyone reading it, everywhere) will be interested in Yuval Noah Harari’s new book on “the difficulties that confront us at the present”. We were interested in his interview with The Guardian in which he discusses the danger in content being commoditised.
“We’re willing to pay for high quality food and clothes and cars, so why not high quality information?”
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Graduated and joined Zapnito in 2017. Marketing by trade but since joining the team I have adopted a customer support role. I thoroughly enjoy planning and implementing campaigns from email marketing to social media. From pay per click targeting to site optimisation. From event organising to marketing and sales automation. If you have any questions for me on Zapnito or what we do, I'll be happy to help!
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