About Max Inchcoombe

Into my fourth year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. If you have any questions for me on Zapnito or what we do, I'll be happy to help!

Areas of Expertise

Content / Editorial / Journalism Content Marketing Digital Marketing Engagement Event Management Marketing Social Media UX

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Recent Comments

Nov 10, 2021
Replying to Henry Burt

Great article @Max Inchcoombe - community management is such an overlooked part of the process.

Thanks @Henry Burt 

Jun 23, 2020
Replying to Julia Basnak

Contributing authors feature does not seem to let the assigned contributor access the post from their account to contribute and make potential edits. 

Hi Julia. The contributing authors feature enables individual publishers to name others on their content but it is still owned by the publishing author. It is not a tool for other contributors to make edits to the post. Laura's article provides further detail on this: https://community.zapnito.com/users/247961-laura-templer/posts/contributors-on-content 

Apr 16, 2020
Replying to Chris Sprenger

Great snapshot of what our customers are using their community hubs for as well! 

Thanks Chris. Definitely - just a simple idea for how brands and event organizers can still bring their audiences and speakers and sponsors etc together even during a lockdown (and beyond!).

Mar 22, 2020
Replying to Charles Thiede

Great article Max. The "old adage of you get what you pay for" still applies to Communities. The most important thing, is you get back the value 10x if you do it right.

I couldn't agree more Charles. It may even be a waste of resources to take the 'cheaper' option only to find it isn't the right solution for you!

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Jan 08, 2019

*Reads post*

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Jan 08, 2019
Replying to Max Inchcoombe

*Reads post*

*Likes post*

Indeed I think I shall Jen

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Jan 08, 2019

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Jul 27, 2018
Replying to Darren Gough

Interesting thoughts Max.

I think with social at the moment, taking the time to target people and places you want to engage with is an important element as well as the general push.

LinkedIn is a curious one. There's so much ghastly noise and rubbish like "managers vs leaders", yet with a bit of work you can still find amazing groups and people. 

Which social pushes currently work best for Zapnito in terms of getting traffic and signups (if you're happy to share). Am curious :)

Thanks for the response Darren - some great questions there!

Yes I think you're probably right, it is worth ensuring your posts are seen by the right people, I'll admit, I just don't have much experience of that yet. You're definitely right about there being far too much noise on LinkedIn (as with basically all the social media platforms I can think of) too and finding people definitely has and will always be LinkedIn's greatest attribute.

Sure, so I think it depends on the content itself (in regards to your 'which is the best social platform for our Zapnito content' question). We're now focusing more on sharing our customers' great content than articles we've curated from the wider web, which have been very popular. By channel, there is little comparison when it comes to impressions (Twitter can get ten times as many than our LinkedIn posts) but the CTR is roughly the same, often better through LinkedIn.

Which have you found to be the more successful platform for your posts in terms of engagement and/or clicks?