Neil MorganCMO, CMO Advisory
- CMO Advisory
- United Kingdom
A service-centric management professional with over 20 years’ experience driving continuous provision of top quality products / services for global organisations within digital, SaaS, media and adtech. Leading client operations at Zapnito ensuring a best-in-class customer experience, success and support.
Feel free to connect with me for any questions or further help with your Zapnito community requirements.
I recently graduated from Northumbria University with a degree in Business and International Management. I am a person who is creative, open-minded, and communicative. My key areas of interest are Community Marketing and Marketing Automation. I am eager to learn new things! I am more than happy, so please feel free to get in touch!
A digital, marketing leader with 20+ years experience in international B2B and media businesses, the last 15 of them at Board level. Susanna's digital experience includes being CEO of the iconic WGSN, growing its customer base and profits to historic highs. An American, German, Brit, she understands global markets completely, has worked all over the world and launched businesses in China, Japan and India. Her extensive M&A experience includes buying a whole portfolio of Performance Improvement businesses, data businesses and successful PE exits. Susanna is steeped in events experience. She began her career at IIR and was part of the management team that sold to Informa. There she was the CMO before moving to Emap Networks as CEO, transforming the events business and achieving record profits. She was also a NED of WTG and the interim CEO of Industry Dynamics. More recently while the Global Partner for Content and Marketing at Brunswick Group, she implemented a new digital first strategy, GTM approach and corporate re-brand. Susanna is now the CEO of the Laidlaw Foundation which invests in the education of the underprivileged and under represented in order to break the cycle of poverty, reduce inequality and produce a new generation of leaders. She also has her own boutique consultancy, Flying Trumpets, helping CEOs and Boards position their personal brands and grow their company profits through content, marketing, innovation and digital.
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
As a driven healthcare technology leader, I am passionate about growing organizations and delivering innovative solutions which make healthcare easy, efficient and profitable. I bring progressive leadership experience having planned, built, and operated digital business units and solutions across financial services, care delivery, health plan, product and service organizations.
Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.
I have worked in the publishing industry for 8 years in academic journals and corporate publications, developing expertise across a variety of subjects from print logistics to content marketing. Please get in touch with any questions and I hope to be able to help you develop a successful Zapnito community.
My academic roots are in economics and mathematics and my professional roots are in financial analysis. My background has given me a wealth of experience in research, data interpretation and analysis. I have a close attention to detail, innate curiosity and ‘big picture’ awareness that I use to support the rest of the Zapnito team in truly understanding our customers' businesses. My aim is to ensure that both they and we succeed.
A technical leader and hands-on CTO with 19 years' experience implementing web technologies. I lead the technical delivery of the Zapnito platform, ensuring a scalable multi-tenant architecture, disruption-free daily release cycles and a highly effective development team that delivers platform enhancements for our customers. Get in touch with me to discuss your requirements for this or any Zapnito network or to share your feedback at any time.