Mark HaseltineChief Product & Technology Officer, The RepTrak Company
- The RepTrak Company
- United States of America
I specialise in expert digital communities. My background is in business intelligence as well as running the commercial elements of membership driven businesses. I have a keen interest in the concept of customer participation and stand behind the importance of making tech as ethical as possible.
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
A technical leader and hands-on CTO with 19 years' experience implementing web technologies. I lead the technical delivery of the Zapnito platform, ensuring a scalable multi-tenant architecture, disruption-free daily release cycles and a highly effective development team that delivers platform enhancements for our customers. Get in touch with me to discuss your requirements for this or any Zapnito network or to share your feedback at any time.