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Zapnito is the SaaS online community platform for intelligence-driven organizations. We power branded, expert communities that allow members to learn, share knowledge and collaborate.
An all-in-one community and learning platform, Zapnito provides all the tools you need to engage, retain and grow your communities so they stay longer, spend more, and encourage others to do the same.
Channels contributed to:Customer Stories Knowledge SaaS
Rooms participated in:Platform Updates Customer Community Community Management Marketing
Hi, thanks for the post! I was wondering if you could help me out with a couple of questions?
1) When are you planning to release the community workbook?
2) In addition to directly asking users what they want, could you recommend some other questions we could ask to gain a deeper insight into their needs and what sort of content/activity would encourage them to be more engaged on the platform?
As well as asking users what they want, you could also ask them what has been the most helpful aspect of a particular feature. Make the question specific - ie, what have you enjoyed about our leadership content. This way you can avoid general answers which are lovely but not very constructive.
Also focus questions on their lifecycle stage, for example the questions you ask a newly registered user shouldn't be the same as those to someone who's been on the site for 3 years. A successful onboarding for a new user is the key to an engaged community member, so asking them about what could be improved in this process will be beneficial you and new users coming through the pipeline.
The key thing is to keep an open dialogue with your users, whether this is through surveys, marketing emails, Zoom calls or inside a room on the community. We've written a bit about this here.