Carolyn MorganFounder, Speciall Media
- Speciall Media
- United Kingdom
A trained journalist, I worked at a number of healthcare publishers over the course of 10 years before joining Contentive as Content Director in 2017. In February 2020 I became Community Development Director for Contentive's HRD portfolio. I suppose my areas of expertise lie in content marketing and content strategy; community growth and engagement.
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.
My academic roots are in economics and mathematics and my professional roots are in financial analysis. My background has given me a wealth of experience in research, data interpretation and analysis. I have a close attention to detail, innate curiosity and ‘big picture’ awareness that I use to support the rest of the Zapnito team in truly understanding our customers' businesses. My aim is to ensure that both they and we succeed.
A technical leader and hands-on CTO with 19 years' experience implementing web technologies. I lead the technical delivery of the Zapnito platform, ensuring a scalable multi-tenant architecture, disruption-free daily release cycles and a highly effective development team that delivers platform enhancements for our customers. Get in touch with me to discuss your requirements for this or any Zapnito network or to share your feedback at any time.
For nearly 20 years, I've worked in the digital media sector, with hands-on experience in editorial, marketing, sales and R&D. I'm passionate about engaging and understanding customers to develop great content and products. Formerly Chief Product & Customer Officer at Zapnito, I'm now an advisor to the company.