Ashley FriedleinCEO & Founder, Guild
- United Kingdom
I have an acount on FB but never use it. I've never been on Instagram and don't intend to. WhatsApp I use but obviously with Guild we're building an ad-free alternative for businesses to use.
Something to be encouraged by is that Facebook use is declining. Instagram and WhatsApp (both owned by FB of course although most people don't know that) are growing. However younger people already see WhatsApp as for 'their parents' and tend now to be on Snap and TikTok. Neither of which FB own. So things do change quite quickly and FB-owned platforms are not necessarily set to stay dominant. (the alternatives are not necessarily any 'better' from a data/privacy point of view of course).