Deliver content faster with Accelerated Mobile Pages

We have just released support for Google's Accelerated Mobile Pages (AMP). Read on for how this benefits your site...

Go to the profile of Matt Hall
Feb 09, 2017
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Your content is now faster than ever.

We are pleased to announce that we now support Google's Accelerated Mobile Pages (AMP).

AMP is a framework for speeding up the delivery of content on mobile devices through the use of a stripped-down version of HTML. Put simply, AMP means super-lightweight version of your content for your mobile users. As the HTML content is stripped down to the bare minimum required to present a nicely-designed reading experience, it allows Google to temporarily store a copy of the content on their servers, which means it gets delivered to the end user almost as fast as search results themselves.

Improve search rankings

Although AMP is not a ranking factor in itself, page load times and mobile friendliness are. Improving these factors goes towards improving your search rankings in Google.

Increase visibility

Google displays AMPs in a visually dominating carousel near the top of the results listing page. Poster images, logos and headlines are displayed prominently on the content cards, drawing users to your site.

How to add AMP to your sites

If you have any questions about this or would like AMP to be enabled on your sites, please drop me an email at matt@zapnito.com.

Go to the profile of Matt Hall

Matt Hall

Creative Director, Zapnito

Creative Director at Zapnito. Former Design Lead at Sporting Index and Senior Designer at Informa Business Information. Over 9 years experience in UX/UI design and front end-development.

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