A digital, marketing leader with 20+ years experience in international B2B and media businesses, the last 15 of them at Board level. Susanna's digital experience includes being CEO of the iconic WGSN, growing its customer base and profits to historic highs. An American, German, Brit, she understands global markets completely, has worked all over the world and launched businesses in China, Japan and India. Her extensive M&A experience includes buying a whole portfolio of Performance Improvement businesses, data businesses and successful PE exits. Susanna is steeped in events experience. She began her career at IIR and was part of the management team that sold to Informa. There she was the CMO before moving to Emap Networks as CEO, transforming the events business and achieving record profits. She was also a NED of WTG and the interim CEO of Industry Dynamics. More recently while the Global Partner for Content and Marketing at Brunswick Group, she implemented a new digital first strategy, GTM approach and corporate re-brand. Susanna is now the CEO of the Laidlaw Foundation which invests in the education of the underprivileged and under represented in order to break the cycle of poverty, reduce inequality and produce a new generation of leaders. She also has her own boutique consultancy, Flying Trumpets, helping CEOs and Boards position their personal brands and grow their company profits through content, marketing, innovation and digital.

Community Management expert with over 15 years background building digital strategy and driving engagement with diverse audiences. Former Community Manager for MoneySavingExpert.com. Clients worked with include Facebook, Sky, Greenpeace, World Bank, Springer Nature Publishing, Innogy (formerly RWE), Scope, Mind, Society for Neuroscience, Digicel, Vorwerk, Truth Initiative (Mayo clinic), Townsquared, and the NHS.

For nearly 20 years, I've worked in the digital media sector, with hands-on experience in editorial, marketing, sales and R&D. I'm passionate about engaging and understanding customers to develop great content and products. Formerly Chief Product & Customer Officer at Zapnito, I'm now an advisor to the company.

I'm the Editor-in-chief and co-founder of B2B Marketing, and a passionate advocate and evangelist for everything B2B. I've been writing about B2B marketing issues for 17 years now (crikey!) and am motivated to understand the industry's constant evolution, to understand the next big thing and to connect with the wonderful people working within it - which make it such a special place.

Highly commercial senior executive with 20+ years experience in FTSE 100 companies (Informa, RELX), leading digital platform players (Rightmove, OpenTable), private equity backed businesses (Trainline) and professional services firms (McKinsey, Accenture). Track record of delivering strong financial and operational performance across a range of sectors in the UK, US and Europe. Able to create clear strategy and direction, restructure as needed and deliver results quickly.

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.

After growing up in Bermuda, I graduated virtually from the University of St Andrews this summer with a degree in International Relations. I have joined the Zapnito team to further develop and grow the business. Just happy to be here!

My background is mainly in species conservation, education and capacity development. For several years, I researched mother-young interactions in gorillas and chimpanzees, in captivity and the wild. After that, I worked for three years in Indonesia, where I developed and implemented youth ambassador and community engagement programmes on local and regional scales. These programmes are aimed at building conservation capacity and promoting stewardship. I currently conduct my PhD research on the professional development of conservation professionals and work as Community Manager at WildHub.

A member of the Zapnito team since 2019 running our go to market. I support our acquisition growth of new customers as well as maximising the value our existing customers receive from our products. Having worked and led functions for the likes of IHS Markit, my areas of expertise sit across market research, SaaS and advisory businesses.

I joined Zapnito in 2018 and have dipped my toes in all areas of the business, with my main focus being customer support. I have a keen eye for detail and I'll leave no stone unturned to ensure that customers get the most out of, and ultimately enjoy using Zapnito!

It's a pleasure to meet you! I'm the customer success executive at Zapnito. I help businesses develop their websites, grow their online community and organise events. If you have any questions, don't hesitate to get in touch!

My academic roots are in economics and mathematics and my professional roots are in financial analysis. My background has given me a wealth of experience in research, data interpretation and analysis. I have a close attention to detail, innate curiosity and ‘big picture’ awareness that I use to support the rest of the Zapnito team in truly understanding our customers' businesses. My aim is to ensure that both they and we succeed.