Charles Thiede

CEO & Co-Founder, Zapnito Ltd.
  • Zapnito Ltd.
  • United Kingdom

About Charles Thiede

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.

Areas of Expertise

Strategy

Influencer Of

Recent Comments

Apr 08, 2020

Great work both. And great to see the feedback and questions in real time from our customers. Thanks everyone. 

Mar 22, 2020

Great article Max. The "old adage of you get what you pay for" still applies to Communities. The most important thing, is you get back the value 10x if you do it right.

Comment on #Delete Facebook
Oct 09, 2019
Replying to Charles Thiede

Ok. So I’m off Facebook but use Insta and whatsapp daily. I know deep down the same issues apply because the parent owns both. Where to go from here?  

Interestingly I do't mind the Instagram ads as they are sometimes relevant and interesting. Whatsapp. First sign of an ad I am out. It will just mean looking for an alternative. Facebook has a long way to go (as a company) to restore trust). Warren's threat of breaking up big tech does not solve this in my honest opinion. 

Comment on #Delete Facebook
Oct 07, 2019

Ok. So I’m off Facebook but use Insta and whatsapp daily. I know deep down the same issues apply because the parent owns both. Where to go from here?  

Aug 19, 2019

These are great ways to create more engagement at events. I wish more organisers did these. This is a good example of a Head 2 Head model which seems to have worked for the Oyster Catchers Club. https://www.theoystercatchers.com/rooms/515-fight-club-2nd-july-2019

Jun 05, 2019

Wonderful interview Laura and Ruth. Love the story behind "Behind the paper" and using themes to keep engagement up with the authors and experts. Thanks for sharing. 

May 21, 2019

I loved hearing about the use of experts to promote FSG in the science community. Laura great work and thanks Freya!

Nov 16, 2018

Nice post Jon and great talk. Clearly written by someone who has lived in both worlds:)