About Charles Thiede
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
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Great work both. And great to see the feedback and questions in real time from our customers. Thanks everyone.
Great article Max. The "old adage of you get what you pay for" still applies to Communities. The most important thing, is you get back the value 10x if you do it right.
Interestingly I do't mind the Instagram ads as they are sometimes relevant and interesting. Whatsapp. First sign of an ad I am out. It will just mean looking for an alternative. Facebook has a l...
Ok. So I’m off Facebook but use Insta and whatsapp daily. I know deep down the same issues apply because the parent owns both. Where to go from here?
These are great ways to create more engagement at events. I wish more organisers did these. This is a good example of a Head 2 Head model which seems to have worked for the Oyster Catchers Club....
Wonderful interview Laura and Ruth. Love the story behind "Behind the paper" and using themes to keep engagement up with the authors and experts. Thanks for sharing.
I loved hearing about the use of experts to promote FSG in the science community. Laura great work and thanks Freya!
Nice post Jon and great talk. Clearly written by someone who has lived in both worlds:)