Messy play

My daughter painting reminded me that I too am trying to create something great.

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I know I just broke some kind of unspoken rule about using your kids or their artwork in a business context. But I couldn't resist. Here is my daughter hard at work at 'messy play'. She was painting. Creating.

It struck me that she is as invested in her work I am as a founder of a start-up. She is saying here: "take a look at this thing I created". Proud.

The other 'entrepreneurs' alongside her are working on their own creations. She is probably less competitive with her peers than those of us running a start-up but, at the end of the day, the point is that we are all trying to create something great.

If we remember that then all the other 'noise' of establishing a business is just noise.

Keep building. Keep creating. Oh, and have fun doing it.

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.