1 in 4 SaaS businesses are engaging their customers in online communities. But there are still many misconceptions that deter brands from launching their own.
Join us on February 24th as Zapnito's Marketing Director, Nicola Fine, sits down with Claire Rahmatallah and Emma Foote of Sova Assessment, as they discuss Sova's own community journey and bust some myths about customer communities in SaaS.
We'll look at:
- Do you already have a community?
- If you build it, will they come?
- What is the ROI of SaaS communities?
- Is it just a marketing initiative?