Hiring: Head of Growth Marketing

This is a rare opportunity to create and lead growth marketing for Zapnito, leveraging continued investment from our Venture Partner, Octopus Ventures.
Hiring: Head of Growth Marketing

About Zapnito

Zapnito is a high-growth SaaS business on the mission to help organisations create online communities that spawn collective intelligence. Zapnito’s highly respected customer base uses our platform to create the most trusted sources of expertise across knowledge domains. Customers from Informa, Springer Nature, RELX, McGraw Hill, NASA and more are using their Zapnito powered communities to facilitate collective intelligence whilst driving both direct and indirect revenues to their organisations.

Our platform is built to showcase expertise and connects both people and content, synchronously and asynchronously.  A way that is proving more valuable than the status quo. The acceleration of digital transformations across Zapnito’s core client base which are enterprise organisations has proven especially beneficial to the business with demand currently outstripping sales capacity.

Head of Growth Marketing

This is a rare opportunity to create and lead growth marketing for Zapnito, leveraging continued investment from our Venture Partner, Octopus Ventures to drive triple digit growth through the acquisition of new enterprise customers in Europe and the US. 

What You'll Do

You will take responsibility for devising and executing our growth marketing strategy to target and acquire Enterprise B2B customers for our SaaS community marketing platform, including;   

  • Research and quantify our market opportunity, defining  our ICP, identifying our TAM with high potential market segments, and their propensity to adopt our solution.
  • Develop a go-to-market strategy that aligns the opportunity, customer need with our unique capability to create branded expert communities for our customers.
  • Develop compelling value propositions that articulate how we solve customer problems that drive immediate business impact in the acquisition, retention and growth of customers via communities.
  • Flesh these out into creative campaigns that reach audiences and bring them to us.
  • Build a small, high performing cross functional digital marketing team to run these campaigns, across inbound and outbound strategies.
  • Establish a platform of martech and agency resources to optimise new customer acquisition.
  • Enable our sales teams with the messaging and tools to deliver it in a compelling way.
  • Evangelise our story to the market via blogs, communications and personal storytelling.

Your Qualifications

  • A qualified experienced B2B marketer, with degree or pref. MBA level qualifications.
  • Approaching ten years experience of creating awareness and demand for B2B enterprise SaaS solutions.
  • Data based research experience quantifying and evaluating market segments. 
  • Results orientation, constantly looking for what works and optimising strategy and execution to maximise its return.
  • A proven storyteller, capable of developing customer problem led propositions and fleshing them out into great content and campaigns. 

Your profile

  • Deep knowledge and experience in B2B SaaS marketing 
  • A born communicator, who can evangelise our story and inspire others to sell and deliver it.
  • Leadership skills, with the proven ability to lead a marketing function that drives forward a business.
  • Creativity to develop compelling, original growth marketing campaigns from scratch.
  • Collaborative skills to work closely with sales, business development and customer success to bring together one growth strategy. 
  • Execution oriented, with an eye for detail
  • Analytically oriented, with a track record of using metrics to fine tune execution.

Mindset

  • Lots of innate curiosity , combining real world experience with data develop and tune your approach
  • Both strong empathy for customers AND commercial awareness;
  • Ability to prioritise and self-start, to work against targets and deadlines
  • Resilience and positive attitude
  • You must be organised, literate and passionate about what Zapnito’s clients want to achieve!
What we offer
  • Competitive salary with both base and performance related compensation
  • Share option package commensurate with this position
  • 25 days' holiday (plus bank holidays)
  • 5 days paid Family & Charity time leave
  • Flexible working (fully remote + we also have a office in Shoreditch) - must be commutable to London 
  • A fun environment, in which you will work with hugely talented individuals
  • Pension scheme
  • Leading Maternity & Paternity leave
  • Focus on delivering a strong social impact with quality networks and communities

Please email chris.watkins@zapnito.com for an exploratory conversation