Has LinkedIn gone to the dogs?

I just accepted a LinkedIn request with a dog. Has LinkedIn finally succumbed to the noise of the Internet. Cat Videos. Twitter Trolls. FakeNews and Dogs on LinkedIn.

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I've always been a fan of LinkedIn. I still am. But it is moving into the world of the social network. The world of FakeNews and Cat Videos. 

2 million cat videos on YouTube now:


Some excerpts from this article:

Pretty scary stuff. From collective intelligence to collective stupidity - is the plight of the web right now.

But YouTube has never pretended to be anything but entertainment, and us humans seem to enjoy Cat Videos like crazy.  

LinkedIn on the other-hand has always touted to be more than just a social network. It is an online resume, a professional network with micro communities built in. It is a recruitment tool, a CRM and a place to say Happy Birthday to people you worked with and some you never have met. It is a great place to stay connected with your peers.

But now I am accepting invites from a Dog, albeit a Dog from one of my connections. I accepted this invite because - I thought it was kind of funny. But it occurred to me that I should at least write a letter to LinkedIn. I am concerned.

Dear LinkedIn, 

Social networks have had their day. Do not take that path. It is the path of Dogs and Cats and ...noise. 

Thanks, Charles

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.