“When everybody is an expert, nobody is.”
It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. A lot has changed over the course of five decades - much of it good, but much of it also bad. One thing is certain: our internet usage today is a long way from its intended purpose of creating collective intelligence.
In this new eBook, we explore the history of the online world from then to now, tracing the path from its origins to the saturated, unreliable behemoth it is today. Along the way, we take a look at some key questions. When did we get so far off track? How did social media drive us further apart when it was meant to connect us? And, most importantly of all: how do we rediscover and reclaim our collective intelligence?
We take an in-depth look at:
- The origins of the internet and how it took off in the mainstream
- Collective stupidity
- ‘Behavioral modification empires’
- Collective intelligence today
- Why forums alone don’t work
- Owned online communities as a path towards collective intelligence
Featuring exclusive insights from experts spanning industries from B2B marketing to STEM publishing, the Collective Intelligence eBook tackles the problems facing businesses and industry experts in this chaotic web climate and offers practical solutions. The growing noise of the internet hurts us all - it’s time to make change happen.