Back to reality - studio return

Our virtual-working experiment comes to an end and it is time to touch down back at the studio in Old Street.

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Leaving our studio in Old Street wasn't some kind of bold experiment to create a virtual office. We did it for a few practical reasons, as I mentioned in this post.

But we embraced it and made it that experiment. I personally didn't dig it. I like a place to plant myself, to have banter and 'maker's time' with the makers.

What did we learn through this "experiment":

  • Going virtual with a forming team is hard
  • Having scheduled sessions and meet-ups was key, so we could regroup
  • Because London is the place where a lot of our clients are, we need a place there to return to - bouncing from coffee shop to coffee shop between meetings made us feel like urban hitchhikers
  • We had a virtual HQ set-up, but we missed the Head Quarters part of this
  • Some of us are better suited to virtual than others :)
  • You can bootstrap a refurbishment if you have the right focus and people

Now, the refurbishment is almost done; some new tables and a new working set-up are coming. We want to move from a desk-based world to a vibrant place of work.

Old Street, or the "Silicon Roundabout", remains a vibrant place of growth and so I am pleased to go back.

So we return...and we do it gladly.

Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.