How many messages should I send to my users per week?
What time of day is the best for open rates?
What metrics should I use to segment my subscribers?
We hear these questions a lot at GoSquared. And we know there's a lot of conflicting information out there.
Worse still, the majority of research & data is centred around transaction-based businesses.
If you want to find out how many messages to send per week as an Ecommerce company, you'll find thousands of search results. Reams of information about re-engaging Abandoned Cart users... Minute details about choosing the right coupon colour code to maximise clicks...
But you're not interested in transaction-based business. You want to know how to engage the expert users of your community-based business. Subscription businesses are a totally different ball game, and there's no wealth of information out there to help you segment your audiences or plan your onboarding messaging.
From our years supporting Zapnito to nurture expert communities, the team at GoSquared have learned a ton about optimising engagement strategies.
We've condensed that journey so far into 5 key lessons for mastering customer engagement. A new Course available to all Zapnito & GoSquared clients, free of charge.
👥 You'll find the course chock full of tips for segmenting users in the 'Contacts' section of your GoSquared project, so that you have clear visibility on which users are or are not actively engaged with your community.
✍️ You'll discover all we've learned about sending targeted messages from your 'Engage' features; answering those burning questions around timing, frequency, and content.
🚀 You'll even find a case study showing how a Zapnito client used these strategies to boost their new user activation level from 4% to 89%.
I'd be delighted for you to check it out 😊
PS. Don't forget, my team and I are available every Thursday between 15.00-17.00 GMT for GoSquared office hours. If you have any questions about using GoSquared to manage your Zapnito community, bring them along and we'd love to chat. Grab your slot here!