What we've been reading in February
A short roundup of the latest community, publishing and digital content insights we’ve spotted this month.
Turns out, we should have chosen you as our Valentines this year. Xavier Van Leeuwe of Telegraaf Media Groep suggests building real reader relationships rather than just having ‘one-night stands’ with your audience.
So much we agree with in this article from CMX - "social media tends to be noisy", "niche online communities are growing in popularity", "there is a lot of value in providing an owned space for your community's growth". Well worth a read.
“...there’s never been a time in history where it was easier for a writer, journalist, photographer, videographer, or musician to make a living off their work”. Reasons for positivity in the publishing industry today
“For the first time, digital ad spending in the US will exceed traditional ad spending”, according to eMarketer. They also anticipate Amazon’s ad business will grow by more than 50% which will cut into the dominant market share of Google and Facebook => the decline of the duopoly.
"If you don’t have a community to point people to, you are stuck in the position of saying no – a lot." We enjoyed this piece from Community Roundtable which explains why communities let you say yes to more people.
What content are different platform audiences are looking for? Nieman Lab aims to answer that question, as well as what they’re not looking for. Some seriously insightful graphs and statistics here to illustrate user preferences.
Publishers are prioritising retention this year. Confidence is also growing when asking readers to pay for premium content and ‘subscriber revenue will be [publishers’] most important revenue line in 2019’.