May 2018 Zapnito Newsletter

GDPR's month, Springer Nature’s multi-network model plus engagement insights from HBR
May 2018 Zapnito Newsletter

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In this edition...

  • Our expertise round-up: inside Springer Nature’s multi-network model plus engagement insights from HBR
  • Zapnito customer highlights: an inspiring new network and content marketing that works
  • Product updates: it’s all about GDPR

Also this month...

  • We ran the Vitality London 10000 to raise money for suicide prevention charity Papyrus. Please sponsor us
  • We’re partying and you’re invited. Our offices, June 14th, 6-10pm. RSVP here

Best wishes,

Charles Thiede
CEO, Zapnito

Expertise Round-up

At Zapnito, our raison d'être is to enable the creation and sharing of expertise. That’s why we have rounded-up some of the month’s best expert commentary on issues affecting our customers.

From the Zapnito team

The power of networks

The power of networks

Data scientist James Siddle has been working with us here at Zapnito and customer Springer Nature to explore the structure and connectivity of Springer Nature’s numerous research communities. Here he shares his fascinating initial insights.

Colours and connections
GDPR: reasons to be cheerful

GDPR: reasons to be cheerful

Much as GDPR has created a lot of work for us and our customers, Chief Product Officer Jen Thoroughgood thinks the publishers are actually ahead of the game in the post-GDPR world.

The bright side of GDPR
Are you a Lone Ranger Community Manager?

Are you a Lone Ranger Community Manager?

Whether you are a new community manager, an old hand, or someone who’s doing community management as part of their job, here you’ll find a lot of reassurance and helpful advice from our guest contributor and community management expert, Darren Gough.

Hi-yo Silver!

From beyond Zapnito

HBR on their engagement efforts

A revealing read for anyone tasked with the often nebulous goal of ‘increasing engagement’ Harvard Business Review’s Maureen Hoch provides candid insight into HBR’s efforts to drive audience engagement. Many of her findings resonate with us, but what do you think? Take part in the conversation in our Customer Update Room.

"When you’re trying something new, you need to make sure you have some enthusiasts in the mix."

Quality & trust vs. social noise

Once again, research is indicating that consumers are seeking out trusted sources of information as an alternative to fake news-infested social channels. Research from video ad marketplace Teads shows that due to the rise in fake news, over 75% of consumers are far more likely to seek out news sources they trust.

"26 percent of consumers associate the word “fake” with social media."

Fake profiles anyone?

If you had been wondering about just how easy it was to add fake users to your audience, this BuzzFeed article makes it clear that it’s very easy indeed. This step-by-step expose on how to buy and set-up fake Facebook accounts and what happens when you do is depressing reading for anyone trying to build their audience on this increasingly problematic platform.

"Thirty minutes and a little bitcoin can buy you an army of believable Facebook users."

Customer Highlights

Every month, our customers provide invaluable expertise, launch innovative new products, and realise impressive commercial success. Here’s some highlights from this month...

An inspiring new Zapnito network

The latest Zapnito network to go live is The Inspiring STEM Network, a place for knowledge exchange between STEM organisations and institutional stakeholders ranging from universities, governments and funders to industry and service providers. Just a few weeks old, it already has a host of great content for anyone looking to advance progress in STEM research and education.

Must-follow digital experts

If, like all of us, you are trying to keep up with the opportunities and challenges presented by new technology, the Digitalisation channel on the OECD’s Forum Network is a must-visit, with a steady stream of content from some of the world’s leading experts on the digital revolution. Follow senior executives from blue chip firms, politicians and other key influencers.

Content marketing that works

The UK Edge is home to a number of great examples of opinion pieces that demonstrate their authors’ expertise. This video from J.P. Morgan Client Portfolio Manager Andrew Robbens on the prospects for the UK high street is the latest illustration of thought leadership that provides value to readers and promotes the company in question. As ever, The UK Edge is a great example of content marketing that works.

Product Updates

Zapnito is the platform for quickly and easily creating branded hubs of experts and content, in order to create, share and promote expertise.

Since the last newsletter, we’ve released the following platform developments.

Unsurprisingly, it’s all about GDPR this month...

Customisable data capture notice

One of many GDPR-related developments, to allow customers to be crystal clear about how they share user data

A brand new Notification Preferences management page

For GDPR-friendly email management, supported by new and improved Edit Profile and Account Settings pages

CSV upload improvements

To make this useful tool more robust and user-friendly

Plus lots of GDPR documentation fun!

Check out our GDPR Room for more information

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