Zapnito Knowledge Networks is the all-in-one platform for organisations looking to create, share and promote expertise. It enables the quick and easy creation of branded hubs of experts and multimedia content and is used to share knowledge, increase audience engagement, foster collaboration and create expert communities.
Springer Nature’s Nature Ecology & Evolution Community gave fascinating behind-the-scenes
insight into a research paper that captured the attention of the mainstream press as it revealed what probably killed the Aztecs.
This post is part of the popular ‘Behind the Paper’ series that runs across Springer Nature’s Zapnito-powered communities, in which research scientists tell the real-life stories related to their published research, enabling deeper understanding
of their methodology.
J.P. Morgan’s Timothy Lewis summarised, on Zapnito-powered The UK Edge, the investing styles that worked
in the UK equity market in 2017. A must-read for investors navigating the uncertain markets in 2018 and a great example of how the firm is showcasing its expertise.
Given this is EXACTLY what Zapnito helps our publishing customers to do, we agree 100% with the words of Brian Morrissey, Editor-in-Chief at Digiday who says:
"The focus in 2018 will return to the importance of differentiated brands and direct connections to audiences… Zero in on something people care deeply about, give them what they want on that subject in a unique way, and build a diverse business model predicated on directly knowing the audience versus allowing a third party like Facebook mediate that relationship... Maybe it’s time for publishers to return to the basics of building brands and sustainable business models."
Digiday’s summary of "The global state of trust in media, in 5 charts" explain that it’s not just the media firms themselves that are falling out of
love with the platforms and social media. Data from global communications marketing firm Edelman shows that globally consumers’ trust in social platforms has fallen since last year, creating great opportunity for those who provide trusted
expertise (not least publishers) to win back their audience.
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Graduated and joined Zapnito in 2017. Marketing by trade but since joining the team I have adopted a customer support role. I thoroughly enjoy planning and implementing campaigns from email marketing to social media. From pay per click targeting to site optimisation. From event organising to marketing and sales automation. If you have any questions for me on Zapnito or what we do, I'll be happy to help!
Zapnito is the platform for creating expert networks, which promote thought leadership and foster collaboration, connecting brands and their communities to build engagement and trust. This site runs on our platform, to introduce you to and keep you up to date with all things Zapnito.