Deliver content faster with Accelerated Mobile Pages
We have just released support for Google's Accelerated Mobile Pages (AMP). Read on for how this benefits your site...
Your content is now faster than ever.
We are pleased to announce that we now support Google's Accelerated Mobile Pages (AMP).
AMP is a framework for speeding up the delivery of content on mobile devices through the use of a stripped-down version of HTML. Put simply, AMP means super-lightweight version of your content for your mobile users. As the HTML content is stripped down to the bare minimum required to present a nicely-designed reading experience, it allows Google to temporarily store a copy of the content on their servers, which means it gets delivered to the end user almost as fast as search results themselves.
Improve search rankings
Although AMP is not a ranking factor in itself, page load times and mobile friendliness are. Improving these factors goes towards improving your search rankings in Google.
Google displays AMPs in a visually dominating carousel near the top of the results listing page. Poster images, logos and headlines are displayed prominently on the content cards, drawing users to your site.
How to add AMP to your sites
If you have any questions about this or would like AMP to be enabled on your sites, please drop me an email at firstname.lastname@example.org.