How GoSquared measures engagement & bounce rate

Our friends at Zapnito asked us to provide a bit more information on how we measure engagement & bounce rate...
How GoSquared measures engagement & bounce rate

Regarding engagement, we do measure engagement a bit differently than some other analytics companies. The metrics we use to determine if a visitor is engaged is if they are scrolling or have clicked a link. We then assume that they are engaged for a further 15 seconds. If a new tab is opened, putting the site to the background, then the visitor is then no longer counted as being engaged.

With regards to bounce rate, we class a visitor as having bounced if they have spent less than a minute of engaged time on the page. If a visitor is reading a page or engaging with a page for longer than 60 seconds, they will not count as a bounce.

You can find a bit more detail here:

If you have any questions about how to use GoSquared to get the most of your Zapnito service, please feel free to contact us or comment below.