How GoSquared measures engagement & bounce rate

Our friends at Zapnito asked us to provide a bit more information on how we measure engagement & bounce rate...

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Regarding engagement, we do measure engagement a bit differently than some other analytics companies. The metrics we use to determine if a visitor is engaged is if they are scrolling or have clicked a link. We then assume that they are engaged for a further 15 seconds. If a new tab is opened, putting the site to the background, then the visitor is then no longer counted as being engaged.

With regards to bounce rate, we class a visitor as having bounced if they have spent less than a minute of engaged time on the page. If a visitor is reading a page or engaging with a page for longer than 60 seconds, they will not count as a bounce.

You can find a bit more detail here:

If you have any questions about how to use GoSquared to get the most of your Zapnito service, please feel free to contact us or comment below.


GoSquared offers real-time user-level analytics for sites and apps. With people analytics, powerful filtering, events and ecommerce tracking, it puts all your user-level data in one place. Our mission is to give teams easier access to information on their visitors, users and customers so that they can build personal and meaningful relationships with them. On G2 Crowd, GoSquared has 4.7/5 stars and was recognised as a Top Performer in their Best Digital Analytics buyers guide.