Presentation formats_ 50 ways to energise and engage your audience
A digital, marketing leader with 20+ years experience in international B2B and media businesses, the last 15 of them at Board level. Susanna's digital experience includes being CEO of the iconic WGSN, growing its customer base and profits to historic highs. An American, German, Brit, she understands global markets completely, has worked all over the world and launched businesses in China, Japan and India. Her extensive M&A experience includes buying a whole portfolio of Performance Improvement businesses, data businesses and successful PE exits. Susanna is steeped in events experience. She began her career at IIR and was part of the management team that sold to Informa. There she was the CMO before moving to Emap Networks as CEO, transforming the events business and achieving record profits. She was also a NED of WTG and the interim CEO of Industry Dynamics. More recently while the Global Partner for Content and Marketing at Brunswick Group, she implemented a new digital first strategy, GTM approach and corporate re-brand. Susanna is now the CEO of the Laidlaw Foundation which invests in the education of the underprivileged and under represented in order to break the cycle of poverty, reduce inequality and produce a new generation of leaders. She also has her own boutique consultancy, Flying Trumpets, helping CEOs and Boards position their personal brands and grow their company profits through content, marketing, innovation and digital.
Recommended Content
Share this post
Choose a social network to share with, or copy the shortened URL to share elsewhere

community.zapnito.com
Presentation formats_ 50 ways to energise and engage your audience
No event organiser actively sets out to bore their delegates to tears. Delegates paying hundreds of dollars (often thousands) to attend an event aren't really looking for an opportunity to catch up on their sleep or emails. And yet... It is time to think beyond keynotes and panels. Here's how.
Cookies
We and selected partners, use cookies or similar technologies as specified in the cookie policy and privacy policy.
You can consent to the use of such technologies by closing this notice.
Cookie Control
Customise your preferences for any tracking technology
The following allows you to customize your consent preferences for any tracking technology used to help us achieve the features and activities described below. To learn more about how these trackers help us and how they work, refer to the cookie policy. You may review and change your preferences at any time.
These trackers are used for activities that are strictly necessary to operate or deliver the service you requested from us and, therefore, do not require you to consent.
These trackers help us to deliver personalized marketing content and to operate, serve and track ads.
These trackers help us to deliver personalized marketing content to you based on your behaviour and to operate, serve and track social advertising.
These trackers help us to measure traffic and analyze your behaviour with the goal of improving our service.
These trackers help us to provide a personalized user experience by improving the quality of your preference management options, and by enabling the interaction with external networks and platforms.
Please sign in or register for FREE
Register to Zapnito
Zapnito is the platform for creating expert networks, which promote thought leadership and foster collaboration, connecting brands and their communities to build engagement and trust. This site runs on our platform, to introduce you to and keep you up to date with all things Zapnito.
Comments
This is already proving really helpful Susanna - thanks!
You are very welcome. Shout if any of the formats need more explanation.
These are great ways to create more engagement at events. I wish more organisers did these. This is a good example of a Head 2 Head model which seems to have worked for the Oyster Catchers Club. https://www.theoystercatchers.com/rooms/515-fight-club-2nd-july-2019
A great list, Susanna, very useful as I’m programming a conference early next year, would love to fix a coffee to dive into some ideas more closely. Carolyn
Be delighted to. x