Presentation formats_ 50 ways to energise and engage your audience

No event organiser actively sets out to bore their delegates to tears. Delegates paying hundreds of dollars (often thousands) to attend an event aren't really looking for an opportunity to catch up on their sleep or emails. And yet... It is time to think beyond keynotes and panels. Here's how.

Like Comment

Susanna Kempe

CEO, Flying Trumpets

A digital, marketing leader with 20+ years experience in international B2B and media businesses, the last 15 of them at Board level. Susanna's digital experience includes being CEO of the iconic WGSN, growing its customer base and profits to historic highs. An American, German, Brit, she understands global markets completely, has worked all over the world and launched businesses in China, Japan and India. Her extensive M&A experience includes buying a whole portfolio of Performance Improvement businesses, data businesses and successful PE exits. Susanna is steeped in events experience. She began her career at IIR and was part of the management team that sold to Informa. There she was the CMO before moving to Emap Networks as CEO, transforming the events business and achieving record profits. She was also a NED of WTG and the interim CEO of Industry Dynamics. More recently while the Global Partner for Content and Marketing at Brunswick Group, she implemented a new digital first strategy, GTM approach and corporate re-brand. Susanna is now the CEO of the Laidlaw Foundation which invests in the education of the underprivileged and under represented in order to break the cycle of poverty, reduce inequality and produce a new generation of leaders. She also has her own boutique consultancy, Flying Trumpets, helping CEOs and Boards position their personal brands and grow their company profits through content, marketing, innovation and digital.


Go to the profile of Jenefer Thoroughgood
Jenefer Thoroughgood over 1 year ago

This is already proving really helpful Susanna - thanks!

Go to the profile of Susanna Kempe
Susanna Kempe over 1 year ago

You are very welcome. Shout if any of the formats need more explanation.

Go to the profile of Charles Thiede
Charles Thiede over 1 year ago

These are great ways to create more engagement at events. I wish more organisers did these. This is a good example of a Head 2 Head model which seems to have worked for the Oyster Catchers Club.

Go to the profile of Carolyn Morgan
Carolyn Morgan over 1 year ago

A great list, Susanna, very useful as I’m programming a conference early next year, would love to  fix a coffee to dive into some ideas more closely.  Carolyn 

Go to the profile of Susanna Kempe
Susanna Kempe over 1 year ago

Be delighted to. x