Expert Layer Presentation

Yesterday I presented to a large "professional body" organisation. In this meeting there was a lot of discussion on AI, Machine Learning. These things matter and must be key investments for organisations to turn their Big Data (old hype word) into intelligence. My challenge to them: we must not lose site of the Expert Layer. These are the people that matter. True expertise must rise above the noise and provide the right questions at the right time. This is the only way intelligence can become knowledge.

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Charles Thiede

CEO & Co-Founder, Zapnito Ltd.

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.

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